The Biggest Lie on Social Media Right Now

ellen sleeveless flowers
I’m gonna have a rant today.

I’ve been seeing a few posts on social media (from social media experts) talking about how you should…

“create content you love”

“don’t worry about likes, views, or engagement… just create content for you”

“your content is for YOU not your followers”

And I want to call bull💩 on that.

If you’re using your social media to attract landlord clients, get leads and grow your rent roll, this advice is TERRIBLE.

If you’re on social media to grow a personal brand and a business… your social media is not for you.

It’s not for you!

It’s for your followers.

Let me be clear.

Your content should sound authentically like you.

It should look like you and your brand.

It should be speaking about the topics you care about.

It should be created in a way you enjoy (or created by me, so you can enjoy not having to do it yourself 😉)

But it’s for them.

It’s for your landlords and prospective landlords.

Not 👏 for 👏 you 👏

You should be creating content that:

Speaks to their pain.

Solves their problems.

Shares your expertise.

Now likes, comments, messages and engagement are not the only things you should be aiming for…. but they do give you a feel for how your audience is responding to your content.

Those engagement metrics shouldn’t be the point of your content… but they can help guide your content.

So, if you see someone out there telling you to “create content for yourself” or “ignore what your followers are saying”…

And if you’re using your social media to grow a business and a brand…

This is terrible advice.

I’ll say it one more time:

Your 👏 content 👏 is 👏 not 👏 for 👏 you 👏

Share this post with your friends if you agree.

Oh, and one more thing.  If you’re creating content on social media, and you’re not looking to use that content to grow a business or a brand, ignore my rant.  You’re fine to focus on content for yourself if that’s the case 😉

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Ellen Bathgate

Ellen Bathgate

My career in property management, combined with my personal experience of starting and growing a rent roll from scratch, has taught me the value of content marketing as a powerful growth strategy.