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Creating Engaging Video Content for Social Media
Let’s face it: video content on social media is booming. If you’re a property manager or rent roll owner looking to grow your brand, video content is the perfect way to stand out, improve engagement, and keep your audience hooked. In fact, video content is now the most powerful format on social platforms, and if you're not using it, you might be missing out on a huge chance to connect with potential landlords and tenants. Let’s discuss why video content is so important and how you can create high-quality, engaging videos for your business.
The Rise of Video Content on Social Media
Video content on social media has exploded in recent years. With platforms like Instagram, Facebook, and LinkedIn giving priority to video, and TikTok being exclusively video, more businesses are taking advantage of it.We all know that video stands out more than static posts, but it also helps you build stronger connections with your audience. Whether you're showing property tours, behind-the-scenes content, or educational videos, you can show your personality, build trust, and establish your brand, all while growing your rent roll.
Why You Should Prioritise Video Content
If you’re not already using video as part of your social media strategy, here are a few reasons to start right now:- More Engagement: Videos get more likes, shares, comments, and interactions than photos or text posts.
- Greater Reach: Social media algorithms favour video content, meaning it gets pushed higher in users’ feeds, giving you more visibility.
- Build Connections: Videos allow you to show the human side of your business. You’re not just another property management company. You’re someone people can relate to and trust.
- Be One Ahead of the Competitors: Many property managers and rent roll owners are still not using video effectively. By prioritising it, you’ll be setting yourself apart.
Tips for Creating High-Quality Video Content
Now, creating engaging video content doesn’t mean you need a professional studio or an expensive camera. With a few simple strategies and tools, you can produce videos that capture attention and get your message across.- Keep It Short and Straightforward
People’s attention spans are short, so aim for videos that are 15-90 seconds long. Make sure you get to the point quickly, especially in the first few seconds, or you’ll lose viewers. (Pro tip: Instagram Reels and TikToks are perfect for quick, bite-sized content.) - Focus on Value, Not Just Selling
When creating videos, always aim to offer value. Share tips, tutorials, or market updates that educate your audience. Instead of only showcasing your properties, try videos that answer common landlord or tenant questions or explain current rental trends. The more helpful your content, the more engaged your audience will be. - Use Captions and Text Overlays
Many people scroll through social media with the sound off. Adding captions makes sure they still get your message. Plus, text overlays can highlight key points or calls-to-action. - Feature Client Testimonials
Happy clients can be your best advocates. Capture landlord testimonials on video to build trust with potential new clients. A short clip of satisfied landlords talking about their experience with you can make a big difference. - Include a Strong Call to Action
Every video should end with a clear next step for your viewers. Whether it’s “Visit our website”, “Schedule a free property appraisal”, or “Comment GUIDE to Get Our Property Investor Guide”, guide your audience on what they should do next.
Tools and Resources to Help You
You don’t need to spend a fortune on equipment to create great videos. Here are some user-friendly tools and resources to make video creation easier:- Canva: It’s not just for graphics! Canva now has video templates that are super easy to use. You can create professional-looking videos even if you’ve never edited one before.
- CapCut: A free, easy-to-use video editing app that’s perfect for creating video content straight from your phone or PC. With features like auto captions, transitions, and filters, CapCut is ideal for property managers who want high-quality videos without the hassle of sophisticated editing software. You can quickly trim videos, add music, and customise your clips in just a few taps.
Grow Your Rent Roll with Video
Video content is more than just a trend. It’s here to stay, and it’s a must for any property manager looking to grow their rent roll. Through creating engaging, high-quality videos, you’ll not only increase your social media presence but also build stronger connections with your audience, leading to better engagement and, ultimately, more business.If you have any questions, book a call with me to chat about your social media strategy.
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