How to Create Social Media Content for Rent Roll Growth

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So, you’re growing a rent roll, and you know you need to be creating content on social media to help with brand awareness… but you never have enough time to stay consistent with your social media content.

Don’t stress, you’re not alone.

You’re right, content creation is a key part of growing a rent roll. It helps grow your business, your brand and your rent roll.  It allows you to build credibility and become known as the market expert in your core service area.

Let me step you through a time-saving hack for your property management social media content.  And it’s as simple as this:

Repurpose your content.

Let me show you how to take one piece of content and turn it into 13 social posts, by repurposing it.

Start by writing a killer blog post on “5 Ways to Prepare your Investment Property for Winter” (or join The Content Club for May 2023 and you’ll get this exact article written for you – if you’re reading this after May 2023, don’t stress, you can still join The Content Club and you’ll get different articles written for you this month, and you can use them in the same way.)

But now you’re thinking, “How can I use this content to create engaging social media posts without spending hours creating new content from scratch?”

That’s where content repurposing comes in. With this technique, you can take your existing blog post and turn it into a range of social media posts that will engage your followers and drive traffic to your website.

Here’s how to get started:

Step 1: Share the Blog Post on Social Media

The first step is to share your blog post on your social media channels. You can share the link to the blog post and encourage your followers to read the full article. This is an easy and effective way to drive traffic to your website.  Remember, if you don’t have a blog or article function on your website, you could always create the article on LinkedIn articles, which is a great (free) feature of your LinkedIn profile.

Step 2: Plan to Share the Blog Post Again
But don’t stop there! Plan to share your blog post again in a few weeks’ time. This time, try writing a different social media post to spark your followers’ attention. Maybe focus on a different aspect of the post or use a different headline. This is a great way to reach people who may have missed your first post.

Step 3: Turn Key Points into Social Media Posts
Next, take the key points from your blog post and turn them into individual social media posts. For example, if your blog post is about5 key points for preparing investment properties for Winter, you could turn each of the five key points into its own social media post. This gives you five more social media posts! We’re up to seven posts already!

Step 4: Film a Video
Now it’s time to create a video that talks about the same topic as your blog post. Use the five key points from your blog post as the basis for your video. This is a great way to reach people who prefer video content.

Step 5: Create Short Videos
Clip your longer video into five shorter videos, such as TikToks, Reels, or YouTube Shorts. Each shorter video should focus on one of the key points from your blog post. This gives you five more social media posts!  You’ve just done posts 9-13, just like that!

All in all, by following these five steps, you can turn one blog post into 13 social media posts. This not only saves you time but also ensures that your property management content reaches a wider audience and engages your followers.

If you’re still feeling a bit overwhelmed by the thought of content repurposing, you might want to join The Content Club. Each month, we provide you with pre-written blog posts and show you how to break them down into social media posts using our templates and harnessing the power of AI. This takes the guesswork out of creating engaging social media content for rent roll growth and can save you even more time.

So, don’t let content creation stress you out. With a little bit of effort and some strategic planning, you can turn one blog post into a range of engaging social media posts that will engage your followers and drive traffic to your website.

Give it a try and see how easy it can be!

And click here to Join The Content Club to save yourself even more time this month.

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Ellen Bathgate

Ellen Bathgate

My career in property management, combined with my personal experience of starting and growing a rent roll from scratch, has taught me the value of content marketing as a powerful growth strategy.