If you’re a property manager or rent roll owner, you already know how important it is to keep your portfolio growing. But let’s be real, how do you keep attracting new landlords without burning out? The answer lies in your social media content. So, let’s discuss some creative and engaging social media tactics that will give your rent roll the growth it needs.
Why Social Media Matters for Rent Roll Growth
Social media is much more than just a platform for sharing pictures and updates—it’s a powerful tool for growing your rent roll. When you use the right social media strategies, you can increase your visibility and build strong relationships with potential clients, referral partners and others in your community..
According to the Australian government website, “Social media is an easy, affordable and effective way to promote your business and connect with customers.” If you’re not active on social media, you could miss a huge opportunity.
1. Use Video Content to Stand Out
Video content is one of the most effective ways to grab attention on social media, especially in property management. Videos can showcase your properties, introduce your team, and even give a behind-the-scenes look at your daily operations (behind the scenes is some of the most popular content our clients create!). But don’t just post a video and hope it sticks. Make sure it’s engaging! Here’s how:
- Property tours: Offer virtual walkthroughs of available properties. Highlight key features, show off the neighbourhood, and answer common questions in real-time.
- Landlord testimonials: Capture your happy landlords on camera sharing their positive experiences. This builds trust and acts as a powerful endorsement.
- How-to guides: Create short, informative videos on various topics. Educational content helps you establish your relevance and reliability.
2. Go Live and Connect with Your Audience
Live streaming is an excellent way to connect with your audience on a more personal level. When you go live, you’re not just sharing information, you’re having a real-time conversation with your followers. This can make a huge difference in growing your rent roll.
- Q&A Sessions: Host live Q&A sessions where landlords and tenants can ask you anything. This builds trust and shows that you’re approachable and knowledgeable.
- Community events: If you’re involved in local events or charity drives, live stream them! Show your audience that you’re not just a business, but an active part of the community.
- Market developments: Share live updates about the property market, rental trends, and investment opportunities. This keeps your audience informed and engaged.
3. Make Your Posts Interactive
Static posts are fine, but interactive posts can really increase engagement. The more your audience interacts with your content, the more likely they are to remember you when they need a property manager. Here are a few ideas:
- Polls and surveys: Ask your followers about their preferences, like “What’s more important to you: location or amenities?” This engages your audience but also gives you valuable insights into their needs.
- Contests and giveaways: Run contests where participants can win a free property appraisal or a gift card to a local business. This encourages sharing and extends your reach.
- User-generated content: Encourage your followers to share photos or stories related to their rental experiences. Repost the best ones with a shoutout! This builds community and provides you with authentic content.
Your Path to Rent Roll Growth
Social media can be your go-to tool for rent roll growth. By incorporating video content, live streams, and interactive posts into your strategy, you’ll attract new landlords and tenants more effectively.
Remember, consistency is a big key—post regularly, engage with your audience, and keep trying new tactics.
Want extra help with your social media content? Join one of our ContentCollab plans and let us do it for you!
