Feeling overwhelmed with your social media? Trust me, I get it. Between juggling repairs and maintenance routine inspections and following up new business, who’s got time to think about social media? But here’s the thing: social media is a goldmine for growing your rent roll and attracting new landlords. The secret? A solid social media content calendar.
Why a Content Calendar is a Game-Changer
A content calendar is more than just a schedule. It’s your roadmap to social media success. It helps you plan, organise, and execute your content strategy without the last-minute scramble. Here’s why it’s important:
- Consistency: Posting regularly keeps you top-of-mind for your audience.
- Efficiency: Saves you time and reduces stress by outlining what to post and when.
- Strategy: Helps you align your content with your business goals and key dates.
According to Planable, a content calendar “is a schedule that shows all your upcoming social media posts, arranged by date and time. The planner can be a document, a spreadsheet, or a dashboard where you can organise content for multiple social media platforms. ” This is essential for maintaining a consistent and engaging online presence.
Step-by-Step Guide to Creating Your Social Media Content Calendar
Let’s break it down into manageable steps:
1. Set Your Goals
What do you want to achieve with your social media? Is it attracting new landlords, engaging with current tenants, or showcasing your properties? Clear goals will guide your content creation.
2. Know Your Audience
Understand who your followers are. Are they potential landlords, current tenants, or industry peers? Tailoring your content to their interests and needs will boost engagement.
3. Choose Your Platforms
Not all social media platforms are created equal. Focus on where your audience hangs out:
- Facebook: Great for community engagement and detailed posts.
- LinkedIn: Perfect for professional content and networking.
- Instagram: Ideal for visual content like property photos and behind-the-scenes peeks.
- TikTok: Yes, even TikTok! Quick, engaging videos can attract a younger audience.
4. Plan Your Content
Here’s the fun part! Use a mix of content types to keep things fresh:
- Education Posts: Inviting your readers to read the blogs or any type of published informational content for the month, and giving quick tips or advice out of the content produced.
- Advantage Posts: Showcasing the advantages that a client can get or experience from your business.
- Humble Brag Posts: Highlighting good reviews that clients have for your business.
- Community Posts: Posts that invite engagement which may or may not be directly relevant to your business.
- Fun Posts: Engaging, often casual and friendly posts enabling the audience to get to know more the people behind the post, and even posts that are not related to the business that encourages engagements.
5. Create a Content Calendar
Use tools like Planable to create a content calendar. Plot out your posts for the month, including:
- Post Dates: When each piece of content will go live.
- Content Types: What kind of post it will be (video, blog snippet, infographic).
- Platforms: Where you’ll publish each post.
- Captions and Hashtags: Write your captions and select relevant hashtags.
Tips for Curating and Repurposing Content
Keeping up with content creation can be a challenge, so let’s make it easier:
1. Curate Content
Share relevant articles, industry news, or user-generated content. It shows you’re engaged with the community and keeps your feed active without having to create everything from scratch.
2. Repurpose Content
Turn a blog post into a series of social media updates, a video, and an infographic. One piece of content can go a long way!
3. Use Templates
Platforms like Canva offer customisable templates for social media posts. They save time and ensure your content looks polished.
Stay Consistent and Keep Engaging
Remember, consistency is key. Regular posting builds trust and keeps your audience engaged. Schedule time each week to review your calendar, create new content, and engage with your followers. Respond to comments, join relevant groups, and participate in conversations.
If you’re feeling stuck or overwhelmed, don’t hesitate to seek help. Let our team at ContentCollab manage your content creation for you.
